Evaluation question 3: Who would be the audience for your media product?

A basic example of a target audience would be more of a female than males in her early 20's and is employed and enjoys going out for a nice day out with her husband or kids to the cinema on her days off. She has a addiction to shopping as soon as her wage comes through but she'll never be late to pay a bill.
She gets dragged into films quickly as she loves the new films that the media is bringing out, more likely to only go with a orange wednesday number just to save a bit of money, and shops at Primark as she is not disappointed with the quality and impressed by the price.

The target audience would mostly contain the following things in her side/handbag: