Thursday, 31 March 2011

EVALUATION QUESTION 4 & 5- What kind of media institution migh distribute your media product and why? How will you attract/address your audience?

What kind of media institution migh distribute your media product and why?
As part of our evaluation we need to think about how we would advertise and distribute our films. It is a very important part of actually making our product successful , we also apply this in order to attract a good target audience. Undoubtedly we have to be extremely realistic about our student film release and have to   take into account that Candi Studios are a low budget company but we still have up to date equipment and facilities that will make our films look as good as possible. For our thriller (THE CYCLE) we did decided to use Candi Studios and did it in association with Safari films/ Broadway entertainment as it is a low budget production company so we have to find means of advertising that are not mainstream ideas.

Our film is a student video that will be released over the Internet on Vimeo, embedded onto a blog and may find its way onto YouTube for publicisiation. As it is independent, low budget production company we Will automatically get a cinematic screening a shared screening our peers and families for feedback and approval for a good Thriller movie.

There is an advantage of us being students and actually having the opportunity to film a Thriller movie. Continuously young people are forever spending hours on ends on social networking sites such as Sites like Facebook and Twitter.  Facebook is exceptional useful as young people who my thriller audience is often have hundreds and hundreds of friends on Facebook. Once they upload their video there 'friends' can view it and 'Share' it to their list. This is therefore a continuous cycle that allows the movie to be published and distributed through a social networking site. They can also get comments and 'likes' giving feedback and criticism on their movie.

Example of how Videos are posted/ shared on Facebook

We can also try and distribute our media product through Candi website adverts,  our own personal blogs such as Tumblr, adverts on student union websites and maybe even posters  Keeping in mind that we are a low budget company these are approriate forms of getting public opinion and notice as they don't cost much money and they are cheap and quick methods. As we all know to distribute to a good company there needs to be good forms of marketing.  It will be seen on cinematic screening at 'The Green Screen' cinema in Angel, Upper street, and will be viewed by ourselves and other media students in our college. There will also be a release of 200 DVD copies of our film which each media student will receive and then we will have the choice to distribute it by showing friends and family etc. 

The BBC Film Network is a realistic showcase for film. It provides opportunities for young filmmakers because of the niche audience that is attracted to amateur films and films that don't have enough money to distribute in a high budget way. This way the website gives the filmmakers a chance to get their product to an audience. Here is an amateur film from the BBC Film Network.
This is were we watched our thriller films with the MediaStudies Firm. Lovely time on the 5th April.
This a quick voice recording of the audiece reception after our film had been shown...

How will I attract/address my audience?

My film can attract an audience that enjoys the kind of psychological thriller that involves a story that consist of a killer and innocent victims. Facebook is a brilliant way to attract my audience as my target audience is from late to early ages women eg, 18years-25years who commonly use social networking sites.

An example of some student work on the Internet that has had quite a large number of hits is:

The Internet has been used to launch this movie to a wider audience as it has been published on YouTube one of the worlds most visited music and film sites that have millions of views a day. This Thriller opening called BLITZ from students that attend hurtwoodhouse performance college made 229 views on YouTube. It has also published through as our media teachers shared the link with us so we could access it accordingly. I think their target audeicne is for about 20 year old as it hold elements that young people may not be remotely interested in. It slightly has elements of crime/psychological thriller sub genres and rally does have some interesting shots. It also shows a transition in time when it says '60 years later' that reinforces that a change has happened which stuns audience. I followed a similar model of launching my film will be shown in a cinematic screening in front of students from the AS media department, i will probably then be able to ask people what they thought about my thriller opening.

YouTube is the most popular video sharing site. It reaches a wide audience and with a YouTube page you can receive user feedback and comments on how well the video actually was, you can remain anonymous. However you have to have signed up with YouTube in order to comment or like videos. This makes publicising better and more effective as it keeps being social involved and they can say what they think. 

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