There are two types of fonts, Serif fonts and San Serif fonts.
Serif fonts are generally more traditional and much more formal than San Serif fonts. A Serif is the extra detail at the end of each stroke of every letter.
Sans Serif Fonts - Such as Arial and Comic Sans
San Serif fonts are usually much more informal, more modern and more 'friendly'

The font used in the film Rocky is Franklin Gothic Heavy. The title is San Serif, in capital letters, big and bold. The idea of it being big and bold reflects the film as it is to do with boxing, the font seems to remind me of a big thud and it is squashed into the cover which somehow reminds me of a punch as someones fist is being squashed into your face. The font is not fancy or very detailed which tells us it is quiet informal, and it is quiet modern.

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